STRATEGY - PERFORMANCE - GROWTH

Media strategy, ad buying, performance analytics, and marketplace growth.

Palm Digital Ventures helps direct-to-consumer brands plan, manage, buy and measure digital media. We build a plan around your goals, needs and budget, then manage campaigns across Facebook/Instagram, Google/YouTube, TikTok, Reddit and Amazon to help grow your brand.

Get in touch What we do
Media management Ad buying Reporting & analytics
Expertise

What we do.

Media Strategy

Strategic guidance for direct-to-consumer brands across the digital landscape. We develop media strategies built around business goals and performance data, bringing together campaign structure, budget allocation, testing, optimization, and performance analysis to help brands make smarter media decisions and get more from every advertising dollar.

Performance Analytics

Performance measurement and optimization across paid search, paid social, and emerging digital channels. Custom reporting is built around the metrics that matter most to your brand, giving you clearer visibility into performance, sharper insights, and a better understanding of which channels are truly driving results.

Platform Management

Strategic support across key digital advertising platforms, including Facebook/Instagram, Google/YouTube, TikTok, Reddit, and Amazon. We help brands choose the right channel mix, build effective campaign structures, and manage execution and optimization in a way that aligns each platform’s capabilities with broader business objectives. We also offer TV, CTV, radio, and podcast campaigns when a plan calls for them.

Approach

Built around the data that matters.

No matter what your needs are, our work starts the same way. We first understand what is genuinely moving your business, then we put strategy and measurement behind it.

We look beyond surface-level metrics to understand where performance is really coming from: what channels, audiences, and campaigns are earning your investment and where there is opportunity to improve. That insight guides how budgets are allocated, campaigns are optimized, and decisions are made.

The goal is simple: give you a clearer picture of what is working, what is not, and where your media dollars can have the greatest impact.

Measure before we move

We establish what performance looks like today before recommending a change, so improvement can be measured clearly and decisions are based on real results.

Own the outcome

We take responsibility for performance, not just for the plan. That includes recommending when a channel should be paused, scaled back, or cut.

Report in plain language

Reporting should tell you what happened, why it happened, and what we are doing next. We combine the numbers with clear context and analysis so you understand what the data means for your business.

Who you work with

A small, experienced, hands-on team.

You work directly with the people shaping the strategy and managing your campaigns. No layers of account management or unnecessary handoffs. Just direct access to the team doing the work.

Kerri Pawlina
Kerri Pawlina
Media strategy and platform management
Jason Pawlina
Jason Pawlina
Media strategy, analytics and modeling

Palm Digital Ventures is led by Kerri and Jason Pawlina, combining years of experience across media, marketing, business strategy, and operations. That range means we understand how media decisions support the business behind the brand, not just the channels in front of it. We plan the media, manage the platforms, and measure what comes back, which keeps strategy tied to evidence rather than opinion.

Reporting

Reporting customized for your brand.

No two clients need the exact same view of performance, so we build reporting around the information that matters most to your business.

For some clients, that means a clear high-level summary of what happened, what changed, and what comes next. For others, it means a deeper look into channel performance, campaign trends, and the details behind the numbers.

We pull data directly from the advertising platforms to keep reporting current and consistent so you understand what is driving performance and where the next opportunities may be.

Common questions

Questions we get asked.

What does Palm Digital Ventures do?

Palm Digital Ventures is a media agency for direct-to-consumer brands, with a primary focus on digital media. We plan, manage, buy, and measure campaigns across Facebook/Instagram, Google/YouTube, TikTok, Reddit, and Amazon, supported by custom reporting that shows what is driving performance.

Our work centers around three core areas: media strategy, performance analytics, and platform management. When the right media mix calls for it, we can also support TV, CTV, radio, and podcast advertising as part of a broader campaign strategy.

What kind of brands do you work with?

We work with direct-to-consumer brands that sell through their own websites, marketplaces, or a combination of both. We are best suited for businesses with meaningful media investment, where stronger strategy, measurement, and optimization can make a real difference in performance.

We intentionally keep our client list relatively small so we can stay closely involved in the work and give each account the attention it deserves. That means direct communication, faster decisions, and a hands-on approach from a team that knows your business and your goals.

Which platforms do you work with?

Our core digital platforms are Facebook/Instagram, Google/YouTube, TikTok, Reddit, and Amazon. We plan, manage, and optimize campaigns across each platform based on the role it plays in the broader media mix. When it makes sense for the brand and the campaign, we can also support TV, CTV, radio, and podcast advertising.

We do not look at any channel in isolation. Amazon is a good example: advertising on other platforms can influence marketplace sales, even when Amazon ultimately receives the credit for the purchase. Looking at performance across channels helps us better understand what is actually driving results and make smarter decisions about where media dollars should go.

How do engagements start?

Every engagement starts with a conversation. We take the time to understand your business, what you are trying to grow, where your media is today, and what you need it to do next.

From there, we shape the work around your goals, budget, and existing resources rather than forcing you into a preset package. Together, we define what success looks like, how it will be measured, and where the biggest opportunities may be.

The result is a clear starting point, a shared understanding of the goals, and a plan built around what your business really needs.

Where is Palm Digital Ventures based?

Palm Digital Ventures LLC is registered in the state of Florida. We work with clients remotely across the United States and Canada.

How quickly do you respond to inquiries?

We know that when you reach out, you are usually looking for answers, not a long wait. We make it a priority to respond promptly and typically get back to new inquiries within one to two business days. You can use the form on this page or email info@palmdigitalventures.com directly.

Contact

Ready to talk?

Tell us about your business, goals, and where you see opportunities for growth. We’ll help you figure out the best next step.

Direct
info@palmdigitalventures.com

(772) 245-0155

We usually reply within one to two business days.

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